About us

Our story

Elena Mae

For the moments that matter

Elena Mae began with a simple wish: to make getting dressed feel like part of the moment itself. We gather pieces with a soft, romantic line, the kind you reach for when the evening light turns golden, when the table is set for friends, or when an ordinary Sunday deserves something a little more beautiful.

The name

A name, a feeling

Elena Mae is not one woman, but the woman we picture every time we choose a piece. She is gentle and sure of herself, she loves fabric that moves when she moves, and she dresses for how she wants to feel rather than for anyone else.

Everything in our edit is chosen with her in mind.

Our palette

Colors of the golden hour

Our world lives in the hour before sunset. Blush, peach, ivory and warm white, the shades of a sky that softens everything it touches.

Those colors return in every collection, so the pieces you choose sit easily together and your wardrobe reads like one calm story.

Our edit

Chosen with intention

We keep our edit small on purpose. Flowing silhouettes sit next to sculpted, minimal shapes, and each piece has to earn its place. Does it feel effortless? Does it carry you from a slow morning to a candlelit dinner? Does it feel like you?

Only then does it join the collection.

Dress for the moments that matter, and for the ones that simply deserve a little more beauty.

We are here for you

A question about a piece, your order or anything else? Write to us at support@elena-mae.com or use our contact page. We answer every message within 24 hours on business days.

Discover the collection